A publication’s app should be designed and built with purpose and consideration. The Magazine works because I based decisions not on what everyone else was doing, but on what would be best for this magazine. Every publication has its own unique needs, audience, economics, and style, so their apps should reflect that.
Marco’s response to all the assertions that he’s got the secret sauce to save the publishing industry from itself. Great read if you’ve been keeping up with all the subcompact publishing talk of the last week.