Jason from TechAu, like many of us, has grown a tad frustrated with how Internet is evolving now that the barrier to self publishing has all but disappeared, and I tend to agree.
It makes sense right, with a couple of ads, you make a little bit of money, so add more ads and you’ll make more money, right? Maybe Joe is ‘successful’, but the reality is, he just turned his corner of the internet into a virtual dumping group.
You only have to look at the websites of guys like John Gruber, Ben Brooks, Shawn Blanc, or even bigger ‘media’ sites like Macworld, The Verge, and even Mashable, to see that smaller, more relevant, and dare I say targeted, advertising works better and allows the content to stand on it’s own.
Now there was a time where I was also guilty of this sort of thing, however I rapidly learnt the error of my ways and have pretty much gotten rid of all advertising on this website. I have the luxury of writing this website as a hobby, and making an income from it does not matter at all, so it’s quite easy for me to say these things. But again, I’d like to point you in the direction of John Gruber and Shawn Blanc’s websites again, these guys are making a full time income off of their writing and you tell me how intrusive their advertising is.
I’ll finish up with one final quote from Jason’s article.
So my question is, why do we put up with this and why as website creators do we think this is a good solution to financing our operations? It’s a terrible user experience.