★ The iPad is not for the geeks!

I
f you didn't already know, the iPad was not designed for all the computer geeks and power users out there. Fact. It was designed for the everyday person who doesn't care, or probably even know, about multitasking and GTD and all that jazz. These people, and I'm rapidly turning into one of them, just want to do single jobs / tasks quickly and simply. The iPad is designed for people like us, and Apple will sell a crap load of them to us regular folk....and be honest, most of you geeks who are bitching and moaning about the lack of this, that, and the other, will end up buying one too. Suckers. Anyway, watch this video.
If you didn’t already know, the iPad was not designed for all the computer geeks and power users out there. Fact. It was designed for the everyday person who doesn’t care, or probably even know, about multitasking and GTD and all that jazz. 

These people, and I’m rapidly turning into one of them, just want to do single jobs / tasks quickly and simply. The iPad is designed for people like us, and Apple will sell a crap load of them to us regular folk….and be honest, most of you geeks who are bitching and moaning about the lack of this, that, and the other, will end up buying one too. Suckers.

Anyway, watch this video.

 

★ The iPad is not for the geeks!

I

f you didn't already know, the iPad was not designed for all the computer geeks and power users out there. Fact. It was designed for the everyday person who doesn't care, or probably even know, about multitasking and GTD and all that jazz.These people, and I'm rapidly turning into one of them, just want to do single jobs / tasks quickly and simply. The iPad is designed for people like us, and Apple will sell a crap load of them to us regular folk....and be honest, most of you geeks who are bitching and moaning about the lack of this, that, and the other, will end up buying one too. Suckers. Anyway, watch this video.

If you didn’t already know, the iPad was not designed for all the computer geeks and power users out there. Fact. It was designed for the everyday person who doesn’t care, or probably even know, about multitasking and GTD and all that jazz. 

These people, and I’m rapidly turning into one of them, just want to do single jobs / tasks quickly and simply. The iPad is designed for people like us, and Apple will sell a crap load of them to us regular folk….and be honest, most of you geeks who are bitching and moaning about the lack of this, that, and the other, will end up buying one too. Suckers.

Anyway, watch this video.

 

★ Let's get something straight about the iPad

S
ince this morning's iPad announcement / reveal by Apple I've been seeing all sorts of 'wah wah wah it's really not that great a device' from supposed tech experts. Lots of stupid opinion that the device isn't really that good, and there's nothing new, etc. Whingers all of them! Let's be very clear here, Apple has never built a killer portable device. iPod's were alright, but there was nothing brilliant and new about the device itself. They came to a market that was already being serviced by numerous other electronics makers that weren't really having much success. So what made the iPod so successful, iTunes....it's that simple. No other manufacturer out there created such an easy to use application that could handle all your digital music for you. Apple was ahead of the market and hell, the company itself was saved from doom because of the iPod / iTunes combination. The same thing will be true of the iPad, though Apple is entering the market at a significantly better financial position and reputation so that will also help. Apple's iPad success will not come because of the device itself, again like the iPod it's quite good looking however it's nothing really that new and revolutionary......but it will be successful because of iTunes, the App Store, and the entire ecosystem that surrounds it. Apple's launching the iPad with the experience that the iPod, and to a lesser extent the iPhone, has given them and you watch them dominate this space.
Since this morning’s iPad announcement / reveal by Apple I’ve been seeing all sorts of ‘wah wah wah it’s really not that great a device’ from supposed tech experts. Lots of stupid opinion that the device isn’t really that good, and there’s nothing new, etc. 

Whingers all of them!

Let’s be very clear here, Apple has never built a killer portable device. iPod’s were alright, but there was nothing brilliant and new about the device itself. They came to a market that was already being serviced by numerous other electronics makers that weren’t really having much success.

So what made the iPod so successful, iTunes….it’s that simple.

No other manufacturer out there created such an easy to use application that could handle all your digital music for you. Apple was ahead of the market and hell, the company itself was saved from doom because of the iPod / iTunes combination.

The same thing will be true of the iPad, though Apple is entering the market at a significantly better financial position and reputation so that will also help.

Apple’s iPad success will not come because of the device itself, again like the iPod it’s quite good looking however it’s nothing really that new and revolutionary……but it will be successful because of iTunes, the App Store, and the entire ecosystem that surrounds it.

Apple’s launching the iPad with the experience that the iPod, and to a lesser extent the iPhone, has given them and you watch them dominate this space.

★ Let's get something straight about the iPad

S

ince this morning's iPad announcement / reveal by Apple I've been seeing all sorts of 'wah wah wah it's really not that great a device' from supposed tech experts. Lots of stupid opinion that the device isn't really that good, and there's nothing new, etc.Whingers all of them! Let's be very clear here, Apple has never built a killer portable device. iPod's were alright, but there was nothing brilliant and new about the device itself. They came to a market that was already being serviced by numerous other electronics makers that weren't really having much success. So what made the iPod so successful, iTunes....it's that simple. No other manufacturer out there created such an easy to use application that could handle all your digital music for you. Apple was ahead of the market and hell, the company itself was saved from doom because of the iPod / iTunes combination. The same thing will be true of the iPad, though Apple is entering the market at a significantly better financial position and reputation so that will also help. Apple's iPad success will not come because of the device itself, again like the iPod it's quite good looking however it's nothing really that new and revolutionary......but it will be successful because of iTunes, the App Store, and the entire ecosystem that surrounds it. Apple's launching the iPad with the experience that the iPod, and to a lesser extent the iPhone, has given them and you watch them dominate this space.

Since this morning’s iPad announcement / reveal by Apple I’ve been seeing all sorts of ‘wah wah wah it’s really not that great a device’ from supposed tech experts. Lots of stupid opinion that the device isn’t really that good, and there’s nothing new, etc. 

Whingers all of them!

Let’s be very clear here, Apple has never built a killer portable device. iPod’s were alright, but there was nothing brilliant and new about the device itself. They came to a market that was already being serviced by numerous other electronics makers that weren’t really having much success.

So what made the iPod so successful, iTunes….it’s that simple.

No other manufacturer out there created such an easy to use application that could handle all your digital music for you. Apple was ahead of the market and hell, the company itself was saved from doom because of the iPod / iTunes combination.

The same thing will be true of the iPad, though Apple is entering the market at a significantly better financial position and reputation so that will also help.

Apple’s iPad success will not come because of the device itself, again like the iPod it’s quite good looking however it’s nothing really that new and revolutionary……but it will be successful because of iTunes, the App Store, and the entire ecosystem that surrounds it.

Apple’s launching the iPad with the experience that the iPod, and to a lesser extent the iPhone, has given them and you watch them dominate this space.

★ I'm a Calacanis fan, so I really hope this is for real

S
o tonight I'm on twitter and what do you know, one of my favourite web-celebs starts dropping big big hints on the hopefully, soon-to-be-released Apple iSlate, iTablet, iPad. Now I'm a fan of Jason Calacanis, he's done a lot for the tech industry and is constantly encouraging emerging companies, technologies, ideas, etc. He's at the forefront of todays tech industry. Rather than a big repost of his tweets, all of which you can read here, I'm just going to pull out a couple of my favourites...
❝ The price will be 599, 699 and 799 depending on size and memory in apple tablet. Also, wireless keyboard + monitor connection for tv ❞
❝ Apple tablet's 2 cameras is sick feature for video conferencing: u shoot what's in front of you + yourself. Augmented video conferncing!. ❞
❝ Apple tablet games are sick. Basically nintendo wii-level innovation. Custom farmville app is insane. Mark pincus is demoing with steve tmmr ❞
Those are some very big tips / leaks right there, I only hope that this is for real and not a press grab. Well I guess we don't have too much longer to wait till the big press conference Apple is doing tonight / tomorrow (depending where you live). Apart from the iTablet I'd also like to see Aperture 3, iLife 10, iPhone OS 4, and something Apple TV related.
So tonight I’m on twitter and what do you know, one of my favourite web-celebs starts dropping big big hints on the hopefully, soon-to-be-released Apple iSlate, iTablet, iPad. 

Now I’m a fan of Jason Calacanis, he’s done a lot for the tech industry and is constantly encouraging emerging companies, technologies, ideas, etc. He’s at the forefront of todays tech industry.

Rather than a big repost of his tweets, all of which you can read here, I’m just going to pull out a couple of my favourites…

❝ The price will be 599, 699 and 799 depending on size and memory in apple tablet. Also, wireless keyboard + monitor connection for tv ❞

 

❝ Apple tablet’s 2 cameras is sick feature for video conferencing: u shoot what’s in front of you + yourself. Augmented video conferncing!. ❞

 

❝ Apple tablet games are sick. Basically nintendo wii-level innovation. Custom farmville app is insane. Mark pincus is demoing with steve tmmr ❞

Those are some very big tips / leaks right there, I only hope that this is for real and not a press grab. Well I guess we don’t have too much longer to wait till the big press conference Apple is doing tonight / tomorrow (depending where you live).

Apart from the iTablet I’d also like to see Aperture 3, iLife 10, iPhone OS 4, and something Apple TV related.

★ I'm a Calacanis fan, so I really hope this is for real

S

o tonight I'm on twitter and what do you know, one of my favourite web-celebs starts dropping big big hints on the hopefully, soon-to-be-released Apple iSlate, iTablet, iPad.Now I'm a fan of Jason Calacanis, he's done a lot for the tech industry and is constantly encouraging emerging companies, technologies, ideas, etc. He's at the forefront of todays tech industry. Rather than a big repost of his tweets, all of which you can read here, I'm just going to pull out a couple of my favourites...

❝ The price will be 599, 699 and 799 depending on size and memory in apple tablet. Also, wireless keyboard + monitor connection for tv ❞

❝ Apple tablet's 2 cameras is sick feature for video conferencing: u shoot what's in front of you + yourself. Augmented video conferncing!. ❞

❝ Apple tablet games are sick. Basically nintendo wii-level innovation. Custom farmville app is insane. Mark pincus is demoing with steve tmmr ❞

Those are some very big tips / leaks right there, I only hope that this is for real and not a press grab. Well I guess we don't have too much longer to wait till the big press conference Apple is doing tonight / tomorrow (depending where you live). Apart from the iTablet I'd also like to see Aperture 3, iLife 10, iPhone OS 4, and something Apple TV related.

So tonight I’m on twitter and what do you know, one of my favourite web-celebs starts dropping big big hints on the hopefully, soon-to-be-released Apple iSlate, iTablet, iPad. 

Now I’m a fan of Jason Calacanis, he’s done a lot for the tech industry and is constantly encouraging emerging companies, technologies, ideas, etc. He’s at the forefront of todays tech industry.

Rather than a big repost of his tweets, all of which you can read here, I’m just going to pull out a couple of my favourites…

❝ The price will be 599, 699 and 799 depending on size and memory in apple tablet. Also, wireless keyboard + monitor connection for tv ❞

 

❝ Apple tablet’s 2 cameras is sick feature for video conferencing: u shoot what’s in front of you + yourself. Augmented video conferncing!. ❞

 

❝ Apple tablet games are sick. Basically nintendo wii-level innovation. Custom farmville app is insane. Mark pincus is demoing with steve tmmr ❞

Those are some very big tips / leaks right there, I only hope that this is for real and not a press grab. Well I guess we don’t have too much longer to wait till the big press conference Apple is doing tonight / tomorrow (depending where you live).

Apart from the iTablet I’d also like to see Aperture 3, iLife 10, iPhone OS 4, and something Apple TV related.

★ Making moves, some time soon

R
ecently I picked up a Panasonic GF1 as a 'travel camera' as I'd had some dramas with my Canon G9 that weren't going to be cheap to fix. This was my first experience with the micro four thirds format, and also with a Panasonic camera, and I must say I'm completely and utterly besotted with it. Apart from the size and ease of use, one of the main reasons I'm loving the GF1 is that I have full manual control over it and the ability to switch out lenses without having to lug an SLR around with me. Another thing I like about the camera is that the form factor feels a bit like a rangefinder in your hand, specially if you're a manual focus fan like me. Ok, so bearing all that in mind I've decided I'm selling off my Canon EOS 7D, all my lenses, flashes, bags, assorted other accessories. Yep, you read that correctly. It's all going, going, gone! Last week I was in Adelaide, and one day while walking around the city I came across a camera shop. In this particular camera shop they had Leica M8, and oh my gosh it is one good looking camera. I got to handle the Leica M8 a little, shoot a few frames on it, and it felt a lot like the GF1 but you know, tougher, stronger, sturdier, more professional, and just plain better... And well for an $8,000.00 camera you would expect that right. Once again I fell in love... Long gone are the days where I could just go out an buy a camera of that value, I just can't justify having a Canon 7D with a bunch of lenses, the Panasonic GF1, and also the Leica M8. Also long gone are the days where I photograph bands, other event photography, and pretty much anything in the studio. Of late I'm pretty much just shooting 'life situations' and travel, and realistically speaking I don't see that changing ever again...sure I might do the odd model shoot some time in the future, but I can do that with the Leica M8 without feeling like I'm missing anything. Over the weekend I spent some time doing some research on the Leica M8, and well I wasn't overly impressed with what I was reading. There seemed to be a bunch of niggling little issues, most of which were resolved in the M8.2 release however I wasn't convinced it was the right move. And then I start reading about the Leica M9. It was all I could do to stop myself from maxing out my credit card straight away! This camera was ticking all the boxes, and then some, so now all I have to do is work out what lenses to buy. Arghh that's always a tough decision! So there you have it, all my Canon gear is heading to eBay and once all the money is in from the auctions I'll be dumping it down on a gorgeous new Leica M9....hopefully by then I'll have worked out which lenses I'm grabbing too.
Recently I picked up a Panasonic GF1 as a ‘travel camera’ as I’d had some dramas with my Canon G9 that weren’t going to be cheap to fix. This was my first experience with the micro four thirds format, and also with a Panasonic camera, and I must say I’m completely and utterly besotted with it.

Apart from the size and ease of use, one of the main reasons I’m loving the GF1 is that I have full manual control over it and the ability to switch out lenses without having to lug an SLR around with me. Another thing I like about the camera is that the form factor feels a bit like a rangefinder in your hand, specially if you’re a manual focus fan like me.

Ok, so bearing all that in mind I’ve decided I’m selling off my Canon EOS 7D, all my lenses, flashes, bags, assorted other accessories. Yep, you read that correctly. It’s all going, going, gone!

Continue reading★ Making moves, some time soon

★ Making moves, some time soon

R

ecently I picked up a Panasonic GF1 as a 'travel camera' as I'd had some dramas with my Canon G9 that weren't going to be cheap to fix. This was my first experience with the micro four thirds format, and also with a Panasonic camera, and I must say I'm completely and utterly besotted with it.Apart from the size and ease of use, one of the main reasons I'm loving the GF1 is that I have full manual control over it and the ability to switch out lenses without having to lug an SLR around with me. Another thing I like about the camera is that the form factor feels a bit like a rangefinder in your hand, specially if you're a manual focus fan like me. Ok, so bearing all that in mind I've decided I'm selling off my Canon EOS 7D, all my lenses, flashes, bags, assorted other accessories. Yep, you read that correctly. It's all going, going, gone! Last week I was in Adelaide, and one day while walking around the city I came across a camera shop. In this particular camera shop they had Leica M8, and oh my gosh it is one good looking camera. I got to handle the Leica M8 a little, shoot a few frames on it, and it felt a lot like the GF1 but you know, tougher, stronger, sturdier, more professional, and just plain better... And well for an $8,000.00 camera you would expect that right. Once again I fell in love... Long gone are the days where I could just go out an buy a camera of that value, I just can't justify having a Canon 7D with a bunch of lenses, the Panasonic GF1, and also the Leica M8. Also long gone are the days where I photograph bands, other event photography, and pretty much anything in the studio. Of late I'm pretty much just shooting 'life situations' and travel, and realistically speaking I don't see that changing ever again...sure I might do the odd model shoot some time in the future, but I can do that with the Leica M8 without feeling like I'm missing anything. Over the weekend I spent some time doing some research on the Leica M8, and well I wasn't overly impressed with what I was reading. There seemed to be a bunch of niggling little issues, most of which were resolved in the M8.2 release however I wasn't convinced it was the right move. And then I start reading about the Leica M9. It was all I could do to stop myself from maxing out my credit card straight away! This camera was ticking all the boxes, and then some, so now all I have to do is work out what lenses to buy. Arghh that's always a tough decision! So there you have it, all my Canon gear is heading to eBay and once all the money is in from the auctions I'll be dumping it down on a gorgeous new Leica M9....hopefully by then I'll have worked out which lenses I'm grabbing too.

Recently I picked up a Panasonic GF1 as a ‘travel camera’ as I’d had some dramas with my Canon G9 that weren’t going to be cheap to fix. This was my first experience with the micro four thirds format, and also with a Panasonic camera, and I must say I’m completely and utterly besotted with it.

Apart from the size and ease of use, one of the main reasons I’m loving the GF1 is that I have full manual control over it and the ability to switch out lenses without having to lug an SLR around with me. Another thing I like about the camera is that the form factor feels a bit like a rangefinder in your hand, specially if you’re a manual focus fan like me.

Ok, so bearing all that in mind I’ve decided I’m selling off my Canon EOS 7D, all my lenses, flashes, bags, assorted other accessories. Yep, you read that correctly. It’s all going, going, gone!

Continue reading★ Making moves, some time soon

★ Why We Should Boycott ComScore

C
omscore is the technology industry's biggest bully, and today I'm calling for an industry-wide boycott of their services. I'm asking journalist and bloggers to stop covering their stats, I'm asking advertisers to not use their services, and finally, I'm asking startup companies to not support their new and widely reported on "$10,000 to get your stats correct" extortion ring. If I was a stock trader I would short the stock--but I'm not--so I won't (I keep my money in bonds and angel investments for the record). Also, if you own Comscore shares, I'm not going to tell you that you should sell them, but if I were an analyst--and I'm not--I would probably tell folks to sell every share they had, and as quickly as possible. Additionally, I'm asking Comscore to drop their "pay for correct stats" model in the next ten days. Let's get into why.

Comscore's Reign of Terror

For over a decade, I've railed against our industry's leading metrics company ComScore with little result. It all started when I was a journalist in the 90s for the Silicon Alley Reporter. I listened to company after company from Silicon Alley to Silicon Valley complain about how ComScore's method of counting traffic websites, via a sample of users, was incorrect. People couldn't understand why the internet industry, with it's ability to track traffic perfectly, would ever adopt the failed sample-based methods used on television and radio. Comscore's ideas were antiquated and unnecessary. Entrepreneurs would show me their internal stats, which were typically three to five times larger than Comscore's numbers, and beg me to correct them in the Silicon Alley Reporter. However, I noticed a pattern: the big companies didn't complain about Comscore. Why? Well, from what multiple people shared with me, you simply had to follow the money. According to these folks it was an unspoken truth for years that if you paid Comscore they fixed your numbers, and if you were a small company and didn't, well, you suffered. Comscore would probably deny this, but their recent "pay to play" product shows their true stripes.

They screwed me at Weblogs, Inc.

It wasn't until I started Weblogs, Inc. that I really felt the sting of not participating in the Comscore protection racket. You see, advertisers love Comscore and they make advertising buys based on it. Our small, but growing blogs, were under reported month after month and Comscore basically told me to pound salt when I complained. It cost me money, and I promised myself that if I could ever support another service that wasn't based on payola I would. Here you can see a smoking gun from 2005 when Comscore did a "study" on blogs with Gawker Media as a sponsor. Interestingly, Gawker's blogs did really well in the study. The only problem was that Comscore's numbers were different than the SiteMeter traffic that Gawker and Weblogs Inc. were publishing at the time. Denton privately admitted to me he support Comscore because he had to because of their reputation in the advertising industry. He thought I should bite the bullet as well and get in bed with the bullies. Not my style, sorry. [[ Some links from 2005 Comscore: Show us the data or get out of Dodge http://bit.ly/4I7S6i and ClickZ: http://www.clickz.com/3526851 - Fred Wilson throws me under the bus: http://bit.ly/8BpFnh ]] I publicly complained about Comscore but no one would really listen. Actually Jeff Jarvis did support me: http://bit.ly/8zW0GF My good friend Fred Wilson, who had invested in the firm, turned away and watched the bullies he invested in pummel me when I complained about Comscore. Fred is outspoken and an advocate of startups--except with Comscore. He's turned a blind eye while letting his huge venture return in Comscore color his objectivity. In fact, it must be obvious to Fred that Comscore is, in fact, holding back his other startup investments by extorting money from them! Fred's been an amazing supporter of mine over the years, but I've never been able to get over the fact that he invested in and supported these guys. Fred's continued support of this company is unconscionable at this point. He needs to come out and say that Comscore charging $10,000 for this product is a pure shake down. Do it Fred... you know you want to! :-)

ComScore Tries to Buy Me Off

This summer the tough guys at Comscore approached me with a clandestine deal after I continued to publicly complain about their methods. The message was clear: if I stopped criticizing them and publicly supported their server data measurement program they would not charge me. The $10,000 it would cost a year for this service would be free for me if I threw my fellow entrepreneurs under the bus. Their email to me included something out of the a Sopranos episode: "Normally there is a cost to implement, but in this case we will gladly waive the charge if you are interested." Yeah, and if you're not interested perhaps you would like to come on a fishing trip with us this weekend. You bastards think that after a *decade* of me trying to stop your extortion you can by me off by simply waiving some fees? I could easily pay the $10,000 fee today but I will never give you guys a dime. I will remember what you did to me when I was coming up forever. I'd rather lose half my revenue from advertising as Mahalo grows from a top 1,000 site (2007), to the top 400 sites (2008) and now a top 200 site (2009), and eventually even a top 50 site I hope (2011?)--than give you even one ounce of my support. I wrote back: "You guys are evil for charging companies--I would never support you. Quantcast and Google are going to crush you guys.... And I'm telling everyone I know to support Quantcast." They never contacted me again.

Comscore formalizes their extortion ring

This week you may have read over at the excellent "All Things D" that Comscore is now willing to do real metrics on your website if you give them $10,000 a year. They claim this is to pay for their servers. More: http://bit.ly/6Fqrhe This after they spent the last decade criticizing the direct measurement methods of their competitors like Quantcast and Google Analytics as being flawed! Now they say pixel tracking--actual measurement on the server side--is the best method. What a bunch of slim buckets. Could it be that enough publishers and advertisers have told you to go f-- yourself in the past year? Could it be that Quantcast has a product that is 100x better than your service and it's FREE? Could it be that Compete.com is secretly testing a server-side testing method like Quantcast's and is about to kick your ass? From where I sit, this is Comscore's desperate Hail Mary pass to try and save their dying protection racket. Comscore has ZERO value when Google Analytics, Compete.com and Quantcast allow you to publicly and freely track your stats.

Bullies, Ethics & Your Part

As a kid growing up in Brooklyn, I learned that when you or your friends were being bullied there was really only one solution to the problem: punch the bully directly in the face as hard as you can the second they approached you. Like really, the second they come at you--the second the first word comes out of their mouth--punch them in the face. Don't let them even finish their sentence. If they say "I want your milk money" your fist should make contact right around the "want" mark. BANG! At a young age I tested this technique and it resulted in a couple of multi-day suspensions from school and black eyes, but it is a life-long strategy for success that has never failed me. Do not let yourself or your friends get bullied--ever. Even if you get your ass kicked, at least you got your shot in and you held your ground. When someone from Comscore approaches, you should tell them to go hell. (Note: do not literally punch them in the face--I'm not advocating physical violence here, I'm advocating voting with your dollar.) I put up a good fight for a decade but made little progress and frankly got my ass kicked by Comscore in the Weblogs, Inc. days. However, their obnoxious behavior has finally been publicly exposed. This means that we--as an industry--can finally run this bully out of town. Again, here is what I'm asking for in the Comscore Boycott. Feel free to republish this article in whole at your blog.

The Comscore Boycott: Play Your Part!

1. Startups: Do NOT pay a single penny to Comscore--ever. 2. Startups who are getting this program for free (I suspect a good number): Opt out and tell Comscore to f-- themselves. 3. Press & Bloggers: Please do not run Comscore's inaccurate numbers, and please expose their extortion ring. 4. Advertisers: Do not use Comscore to plan your media buys: use the free and more accurate Quantcast. 5. Google: Please release your version Comscore killer (based on Quantcast's model), or better yet PLEASE BUY QUANTCAST! 6. Compete.com: Please release your Comscore killer. 7. Stock traders & Analysts: Please think deeply about the potential revenue destruction that Comscore could be facing. 8. Fred Wilson: publicly state that you do not agree with ComScore's mafia-like methods. 9. Republish this email at your blog. 10. If you have information on Comscore that should be exposed send it to me in confidence (say anonymous up top)

To My "Friends" at Comscore

You know I'm right. As such, I'm asking for complete and unconditional surrender. Make your tracking pixel program 100% free in the next 10 days or the boycott will continue. If you're a current or former executive at Comscore and you have an opinion on this please send me your thoughts in confidence, and I will republish them to the list without your name. If you're a current employee who can't deal with this any more, please add me on LinkedIn and ask for a LinkedIn introduction to the Google Analytics, Compete.com or Quantcast teams. I will gladly forward talented people from Comscore on to companies I think are more ethical. All the best, Jason
Comscore is the technology industry’s biggest bully, and today I’m calling for an industry-wide boycott of their services.

I’m asking journalist and bloggers to stop covering their stats, I’m asking advertisers to not use their services, and finally, I’m asking startup companies to not support their new and widely reported on “$10,000 to get your stats correct” extortion ring.

If I was a stock trader I would short the stock–but I’m not–so I won’t (I keep my money in bonds and angel investments for the record). Also, if you own Comscore shares, I’m not going to tell you that you should sell them, but if I were an analyst–and I’m not–I would probably tell folks to sell every share they had, and as quickly as possible.

Additionally, I’m asking Comscore to drop their “pay for correct stats” model in the next ten days.

Let’s get into why.

Continue reading★ Why We Should Boycott ComScore

★ Why We Should Boycott ComScore

C

omscore is the technology industry's biggest bully, and today I'm calling for an industry-wide boycott of their services.I'm asking journalist and bloggers to stop covering their stats, I'm asking advertisers to not use their services, and finally, I'm asking startup companies to not support their new and widely reported on "$10,000 to get your stats correct" extortion ring. If I was a stock trader I would short the stock--but I'm not--so I won't (I keep my money in bonds and angel investments for the record). Also, if you own Comscore shares, I'm not going to tell you that you should sell them, but if I were an analyst--and I'm not--I would probably tell folks to sell every share they had, and as quickly as possible. Additionally, I'm asking Comscore to drop their "pay for correct stats" model in the next ten days. Let's get into why.

Comscore's Reign of Terror

For over a decade, I've railed against our industry's leading metrics company ComScore with little result. It all started when I was a journalist in the 90s for the Silicon Alley Reporter. I listened to company after company from Silicon Alley to Silicon Valley complain about how ComScore's method of counting traffic websites, via a sample of users, was incorrect. People couldn't understand why the internet industry, with it's ability to track traffic perfectly, would ever adopt the failed sample-based methods used on television and radio. Comscore's ideas were antiquated and unnecessary. Entrepreneurs would show me their internal stats, which were typically three to five times larger than Comscore's numbers, and beg me to correct them in the Silicon Alley Reporter. However, I noticed a pattern: the big companies didn't complain about Comscore. Why? Well, from what multiple people shared with me, you simply had to follow the money. According to these folks it was an unspoken truth for years that if you paid Comscore they fixed your numbers, and if you were a small company and didn't, well, you suffered. Comscore would probably deny this, but their recent "pay to play" product shows their true stripes.

They screwed me at Weblogs, Inc.

It wasn't until I started Weblogs, Inc. that I really felt the sting of not participating in the Comscore protection racket. You see, advertisers love Comscore and they make advertising buys based on it. Our small, but growing blogs, were under reported month after month and Comscore basically told me to pound salt when I complained. It cost me money, and I promised myself that if I could ever support another service that wasn't based on payola I would. Here you can see a smoking gun from 2005 when Comscore did a "study" on blogs with Gawker Media as a sponsor. Interestingly, Gawker's blogs did really well in the study. The only problem was that Comscore's numbers were different than the SiteMeter traffic that Gawker and Weblogs Inc. were publishing at the time. Denton privately admitted to me he support Comscore because he had to because of their reputation in the advertising industry. He thought I should bite the bullet as well and get in bed with the bullies. Not my style, sorry. [[ Some links from 2005 Comscore: Show us the data or get out of Dodge http://bit.ly/4I7S6i and ClickZ: http://www.clickz.com/3526851 - Fred Wilson throws me under the bus: http://bit.ly/8BpFnh ]] I publicly complained about Comscore but no one would really listen. Actually Jeff Jarvis did support me: http://bit.ly/8zW0GF My good friend Fred Wilson, who had invested in the firm, turned away and watched the bullies he invested in pummel me when I complained about Comscore. Fred is outspoken and an advocate of startups--except with Comscore. He's turned a blind eye while letting his huge venture return in Comscore color his objectivity. In fact, it must be obvious to Fred that Comscore is, in fact, holding back his other startup investments by extorting money from them! Fred's been an amazing supporter of mine over the years, but I've never been able to get over the fact that he invested in and supported these guys. Fred's continued support of this company is unconscionable at this point. He needs to come out and say that Comscore charging $10,000 for this product is a pure shake down. Do it Fred... you know you want to! :-)

ComScore Tries to Buy Me Off

This summer the tough guys at Comscore approached me with a clandestine deal after I continued to publicly complain about their methods. The message was clear: if I stopped criticizing them and publicly supported their server data measurement program they would not charge me. The $10,000 it would cost a year for this service would be free for me if I threw my fellow entrepreneurs under the bus. Their email to me included something out of the a Sopranos episode: "Normally there is a cost to implement, but in this case we will gladly waive the charge if you are interested." Yeah, and if you're not interested perhaps you would like to come on a fishing trip with us this weekend. You bastards think that after a *decade* of me trying to stop your extortion you can by me off by simply waiving some fees? I could easily pay the $10,000 fee today but I will never give you guys a dime. I will remember what you did to me when I was coming up forever. I'd rather lose half my revenue from advertising as Mahalo grows from a top 1,000 site (2007), to the top 400 sites (2008) and now a top 200 site (2009), and eventually even a top 50 site I hope (2011?)--than give you even one ounce of my support. I wrote back: "You guys are evil for charging companies--I would never support you. Quantcast and Google are going to crush you guys.... And I'm telling everyone I know to support Quantcast." They never contacted me again.

Comscore formalizes their extortion ring

This week you may have read over at the excellent "All Things D" that Comscore is now willing to do real metrics on your website if you give them $10,000 a year. They claim this is to pay for their servers. More: http://bit.ly/6Fqrhe This after they spent the last decade criticizing the direct measurement methods of their competitors like Quantcast and Google Analytics as being flawed! Now they say pixel tracking--actual measurement on the server side--is the best method. What a bunch of slim buckets. Could it be that enough publishers and advertisers have told you to go f-- yourself in the past year? Could it be that Quantcast has a product that is 100x better than your service and it's FREE? Could it be that Compete.com is secretly testing a server-side testing method like Quantcast's and is about to kick your ass? From where I sit, this is Comscore's desperate Hail Mary pass to try and save their dying protection racket. Comscore has ZERO value when Google Analytics, Compete.com and Quantcast allow you to publicly and freely track your stats.

Bullies, Ethics & Your Part

As a kid growing up in Brooklyn, I learned that when you or your friends were being bullied there was really only one solution to the problem: punch the bully directly in the face as hard as you can the second they approached you. Like really, the second they come at you--the second the first word comes out of their mouth--punch them in the face. Don't let them even finish their sentence. If they say "I want your milk money" your fist should make contact right around the "want" mark. BANG! At a young age I tested this technique and it resulted in a couple of multi-day suspensions from school and black eyes, but it is a life-long strategy for success that has never failed me. Do not let yourself or your friends get bullied--ever. Even if you get your ass kicked, at least you got your shot in and you held your ground. When someone from Comscore approaches, you should tell them to go hell. (Note: do not literally punch them in the face--I'm not advocating physical violence here, I'm advocating voting with your dollar.) I put up a good fight for a decade but made little progress and frankly got my ass kicked by Comscore in the Weblogs, Inc. days. However, their obnoxious behavior has finally been publicly exposed. This means that we--as an industry--can finally run this bully out of town. Again, here is what I'm asking for in the Comscore Boycott. Feel free to republish this article in whole at your blog.

The Comscore Boycott: Play Your Part!

1. Startups: Do NOT pay a single penny to Comscore--ever. 2. Startups who are getting this program for free (I suspect a good number): Opt out and tell Comscore to f-- themselves. 3. Press & Bloggers: Please do not run Comscore's inaccurate numbers, and please expose their extortion ring. 4. Advertisers: Do not use Comscore to plan your media buys: use the free and more accurate Quantcast. 5. Google: Please release your version Comscore killer (based on Quantcast's model), or better yet PLEASE BUY QUANTCAST! 6. Compete.com: Please release your Comscore killer. 7. Stock traders & Analysts: Please think deeply about the potential revenue destruction that Comscore could be facing. 8. Fred Wilson: publicly state that you do not agree with ComScore's mafia-like methods. 9. Republish this email at your blog. 10. If you have information on Comscore that should be exposed send it to me in confidence (say anonymous up top)

To My "Friends" at Comscore

You know I'm right. As such, I'm asking for complete and unconditional surrender. Make your tracking pixel program 100% free in the next 10 days or the boycott will continue. If you're a current or former executive at Comscore and you have an opinion on this please send me your thoughts in confidence, and I will republish them to the list without your name. If you're a current employee who can't deal with this any more, please add me on LinkedIn and ask for a LinkedIn introduction to the Google Analytics, Compete.com or Quantcast teams. I will gladly forward talented people from Comscore on to companies I think are more ethical. All the best, Jason

Comscore is the technology industry’s biggest bully, and today I’m calling for an industry-wide boycott of their services.

I’m asking journalist and bloggers to stop covering their stats, I’m asking advertisers to not use their services, and finally, I’m asking startup companies to not support their new and widely reported on “$10,000 to get your stats correct” extortion ring.

If I was a stock trader I would short the stock–but I’m not–so I won’t (I keep my money in bonds and angel investments for the record). Also, if you own Comscore shares, I’m not going to tell you that you should sell them, but if I were an analyst–and I’m not–I would probably tell folks to sell every share they had, and as quickly as possible.

Additionally, I’m asking Comscore to drop their “pay for correct stats” model in the next ten days.

Let’s get into why.

Continue reading★ Why We Should Boycott ComScore